The Impact of Innovation on Entrepreneurial Orientation: A Case Study of SMEs in Osun State
- E.O, Market innovation, Process innovation, Product innovation, SMEs, Regression technique.
The study aim is to examine the impact of process innovation, product innovation and market innovation on entrepreneurial orientation using Osun state as a case study. The study based on the CDM theoretical framework. Questionnaires were distributed to SMEs in Osun state. The 350 questionnaires were distributed to the respondents; however, only 201 were filled properly and returned. The multiple regression was deployed to investigate this relationship. The study findings shows; (i) there are positive relationship between product innovation and entrepreneurial orientation; (ii) there is positive relationship between process innovation and entrepreneurial orientation; and (iii) there is positive relationship between market innovation and entrepreneurial orientation.