Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations


Khairun Nisa Mustaffa Halabi, David Hands

Abstract


The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.

Keywords


Consumer behaviour, Perceived value, Purchase behaviour, Packaging design.

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About this article

Title

Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

Keywords

Consumer behaviour, Perceived value, Purchase behaviour, Packaging design.

DOI

10.20448/journal.500.2018.51.16.22

Date

2018-01-27

Additional Links

Manuscript Submission

Journal

Asian Journal of Social Sciences and Management Studies
Vol 5, No 1 (2018) Page: 16-22

Print ISSN

2518-0096

Online ISSN

2313-7401

Statistics

115 Views | 150 Downloads

Citations

0

Authors & Affiliations

Khairun Nisa Mustaffa Halabi
Lancaster Institute for the Contemporary Arts (LICA), Lancaster University
United Kingdom

David Hands
Lancaster Institute for the Contemporary Arts (LICA), Lancaster University
United Kingdom


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Asian Journal of Social Sciences and Management Studies

Online ISSN: 2313-7401 | Print ISSN: 2518-0096

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