Operationalization of Internal Analysis Using the VRIO Framework: Development of Scale for Resource and Capabilities Organization (Case Study: XYZ Company Animal Feed Business Unit)


Widya Ariyani, Arief Daryanto, Sahara .

Abstract


Finding the source of competitive advantage has become an essential area in the research of strategic management. One of the methods commonly used to find out the competitive advantage is by conducting internal analysis using the VRIO framework. The weaknesses of said framework are that they cannot be used to determine how strong the competitive advantage of the company can be managed by them. Therefore the objectives of this paper are to create assessment scales to determine how well the resources or capabilities has been managed by the company in a VRIO framework. To elaborate on the operationalizing of VRIO scale, a case study in the animal feed business unit of XYZ Company was used.

Keywords


Internal analysis, Resource based view, Operationalizing the VRIO scale, Value chain Analysis, Animal feed business unit

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About this article

Title

Operationalization of Internal Analysis Using the VRIO Framework: Development of Scale for Resource and Capabilities Organization (Case Study: XYZ Company Animal Feed Business Unit)

Keywords

Internal analysis, Resource based view, Operationalizing the VRIO scale, Value chain Analysis, Animal feed business unit

DOI

10.20448/journal.518.2018.31.9.14

Date

2018-02-21

Additional Links

Manuscript Submission

Journal

Asian Business Research Journal
Vol 3, No 1 (2018) Page: 9-14

Online ISSN

2576-6759

Statistics

7 Views | 10 Downloads

Citations

0

Authors & Affiliations

Widya Ariyani
School of Business. Bogor Agricultural University Jl. Raya Pajajaran, Bogor 16151
Indonesia

Arief Daryanto
School of Business. Bogor Agricultural University Jl. Raya Pajajaran, Bogor 16151
Indonesia

Sahara .
Departement of Economic. Faculty of Economics and Management. Bogor Agicultural University. Jl. Lingkar Kampus-Kampus IPB Darmaga, Bogor 16680
Indonesia


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