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About this article

Title

Validating Marketing Strategy Measures for a Globalized Developing Country

Keywords

Structural equation modeling, Research instrument, Marketing strategies, Globalization, Developing environment, Competitive strategy.

DOI

10.20448/journal.525.2017.11.42.53

Date

2016-10-26

Additional Links

Manuscript Submission

Journal

Journal of Banking and Financial Dynamics
Vol 1, No 1 (2017) Page: 42-53

Online ISSN

2576-6821

Statistics

164 Views | Downloads

Citations

Authors & Affiliations

Africa Makasi
School of Management, IT and Governance University of KwaZulu-Natal
South Africa

Krishna Govender
Regenesys Business School South Africa and Honorary Research Fellow, University of KwaZulu-Natal
South Africa


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Journal of Banking and Financial Dynamics

 ISSN: 2576-6821


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