The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off

About this article


Validating Marketing Strategy Measures for a Globalized Developing Country


Structural equation modeling, Research instrument, Marketing strategies, Globalization, Developing environment, Competitive strategy.





Additional Links

Manuscript Submission


Journal of Banking and Financial Dynamics
Vol 1, No 1 (2017) Page: 42-53

Online ISSN



164 Views | Downloads


Authors & Affiliations

Africa Makasi
School of Management, IT and Governance University of KwaZulu-Natal
South Africa

Krishna Govender
Regenesys Business School South Africa and Honorary Research Fellow, University of KwaZulu-Natal
South Africa


  • There are currently no refbacks.

Paper Submission E-mail:; 


Journal of Banking and Financial Dynamics

 ISSN: 2576-6821

Copyright © Asian Online Journal Publishing Group

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.