Vol. 3 No. 1 (2016)
Articles

Corporate Social Responsibility and the Evolution of Internal Corporate Social Responsibility in 21st Century

Mei Peng Low
Universiti Tunku Abdul Rahman, Malaysia

Published 2016-03-21

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Keywords

  • CSR, CSR themes, Evolution of internal CSR, Employees, Stakeholders, Organisation performance, Organisation sustainability.

How to Cite

Low, M. P. (2016). Corporate Social Responsibility and the Evolution of Internal Corporate Social Responsibility in 21st Century. Asian Journal of Social Sciences and Management Studies, 3(1), 56–74. https://doi.org/10.20448/journal.500/2016.3.1/500.1.56.74

Abstract

Corporate Social Responsibility (CSR) received substantial attention since 1950s. The development of CSR subsequently gain a foothold in both business and academic arenas. The wide acceptance of CSR is due to its chain benefits toward both shareholders and stakeholders. As the business world evolves with globalisation and advanced technology, CSR has developed into a multi-facet disciplinary subject. Consequently, CSR themes emerged from its development. The literatures reveal that there are many CSR themes developed in the human resource with employees being the stakeholder. Researcher further explained the evolution of employee focused CSR by relating to relevant theories namely Stakeholder Theory, Social Exchange Theory and Social Identity Theory. This paper aims to study the evolution of internal CSR by reviewing past and current literatures in order to provide an overview of internal CSR and shed light for a better understanding of its current vague definition. The paper concludes with the benefits of implementation internal CSR practices to enhance organisation performance through influencing employees’ behaviour.

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