Vol 7 No 1 (2020)

How do for-Profit Colleges and Universities Maintain Enrolment Rates to continue their Financial Health

Luis Miguel Dos Santos
Woosong Language Institute, Woosong University, Daejeon, South Korea.
Published April 7, 2020
122 Views | 38 Downloads
  • College administration, College financial management, Enrolment management, Faculty management, For-profit colleges and universities, Distance learning.
How to Cite
Santos, L. M. D. (2020). How do for-Profit Colleges and Universities Maintain Enrolment Rates to continue their Financial Health. Journal of Education and E-Learning Research, 7(1), 69-75. https://doi.org/10.20448/journal.509.2020.71.69.75


For-profit, post-secondary institutions significantly increased in numbers within the last two decades. In the United States, many for-profit colleges and universities offer distance-learning-based and self-paced-based academic and vocational programs from certificate to doctoral degree level to non-traditional, returning, evening and adult students who cannot enrol at one of the on-campus, day-time programs for traditionally-aged and full-time students. A large number of for-profit colleges and universities employ different strategies to maintain effective numbers of student enrolment and collect enough budget for financial health. This literature paper explains the overview of for-profit colleges and universities in the United States including donation and income sources, enrolment management, employment management and customer-oriented service with the question of how for-profit colleges and universities can survive in the current, rapidly changing environment containing many different competitors. The literature review also provides a brief section about how nursing programs at the for-profit colleges and universities continue their operation in the current financial and educational environment.


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