Students' behavior and intention to use e-learning during the COVID-19 pandemic: A case of TAM through SEM analysis in Albania
Department of Economics and Business, Beder University College, Albania.
Department of Management, “Fan S. Noli” University, Albania.
Faculty of Economy, University of Tirana, Albania.
Keywords: Behavior intention, COVID-19, Education, e-Learning, Structural equation modeling, Technology acceptance model.
Higher education institutions in developing countries encountered several challenges and barriers when attempting to transition to e-learning during the COVID-19 pandemic. The objective of this study is to ascertain the perspectives of students regarding e-learning by examining the many aspects that impact their inclination to adopt e-learning in the Albanian setting during the COVID-19 pandemic. The researchers chose to utilize the Technology Acceptance Model (TAM) to examine the behavioural intentions of a total of 482 students who were currently enrolled at "Fan S. Noli'' University. The utilization of Structural Equation Modelling (SEM) has been employed for the purpose of data elaboration. The research discovered that the variable "Attitude towards Use" had a direct influence on students' Behavioural Intention towards e-learning during the COVID-19 epidemic. The variable "Perceived Usefulness" did not have a statistically significant impact on the students' Behaviour Intention. Additionally, the results showed that the students have adapted quickly to the online platform, which has led to a wide acceptance of its usefulness, and this was reflected in a favorable attitude towards its use. The conclusions of this research are important indicators for the enhancement and perspective of the e-learning process in Albanian high education institutions, as they emphasize the importance of identifying and comprehending various factors related to e-learning in Albania. The findings of this study have the potential to provide universities and policymakers with useful insights into the e-learning process, particularly in developing contexts.